Our Story

Founded in 2013 out of a small St. Kilda apartment, Tori Allen Events has come from humble beginnings. Our primary focus was on floral design, but over the years the business has evolved into a full service creative event studio. We have built strong ongoing relationships with our private and corporate clients, and with our suppliers. We love what we do, but it’s also the people we get to work with that get us so excited about our jobs.


Tori Allen

Tori Allen is a Melbourne stylist with years of experience in the design and styling industry. She started her career in fashion and moved into visual merchandising and floristry before finally taking the leap to start her own business. Tori Allen is a passionate Creative Director with an ambitious team who produce world class events around Australia.

The Team

Jess Dupé

Event Manager

Kate Newbury

Event Manager

Kate Marsh

Event Producer

Caroline Dale

Event Designer

Isabella Green

Event Designer

Natasha King

Junior Project Manager

Tim Wartman

Floral Studio Manager

Janice Luckman

Junior Admin & Accounts Assistant

Michelle Main

Financial Controller

Lauren Cassy

General Manager


It takes an army

A lot goes into creating a successful event. Each one is unique and needs specialised skills to bring it all together. While our internal core team focuses on design, production and management, we also have a team of casual and contracted staff who assist on the ground at each event. They help with pre-production, floral design, set-up, event management and pack-down. They are crucial to our team’s operation, and we honestly couldn’t do it without them.


Welcome to Tori Allen Events.

Our team is here to help you create customised events with cutting edge design. Let us exceed your expectations with our commitment, honest approach and attention to detail.

At Tori Allen Events we are passionate about providing professional and bespoke Event and Floral Design as well as Event Management for weddings, events, corporate functions and businesses. We strive to create and deliver successful, innovative and beautiful events for our clients. Whether you require wedding bouquets, installations, stationery or the complete design and planning of your wedding or event, our team, led by Director Tori Wood, is here to help make your vision a reality.

Be inspired by our work folio showcasing our most beautiful weddings and events, peruse our blog for design and styling ideas and find our preferred suppliers in our ‘Little Black Book’.

We look forward to meeting and working with you.